Newsletter Geolocation 1.1.5

This addon adds few Newsletter Geolocation features to Newsletter: the automatic resolution of the subscriber country (and region and city – when available) and per country targeting. Per region and per city targeting will be added shortly.

Newsletter Geolocation The extension replaces the Reports Geolocation features, so please install it if you’re using Reports.

Newsletter Geolocation The geolocation engine

The geolocation engine works in the background and processes all the active subscribers assigning them to a country. The progress can be checked on the Geolocation addon panel, which will look like:

To monitor the engine you can check the “next run” value, which should be a future time.

Newsletter Geolocation Geo data updating

The IP associated with a subscriber and so the geodata can be updated under some circumstances, for example when he clicks a link in an email Newsletter Geolocation.

It does not happen when the subscriber simply opens the email, since this tracking is made with an image (as every tracking system does) and images could be downloaded by the email client with a proxy.

Newsletter does not store the IP address of who is getting the image, since it is the proxy IP and not the subscriber IP.

Newsletter Geolocation Targeting

On every newsletter there is a now targeting option where you can select one or more countries:

just type the country name and, if there are subscribers in that country, it can be added, reporting even the number of active subscribers in that country.

Note that the number of subscribers per country can change over time due to new subscriptions/cancellations.

Of course, if no countries are selected, the filter is not applied and all your subscribers are targeted by that newsletter.

Newsletter Geolocation About imported emails

Imported emails can’t be geolocated since they have not a source IP address.

Take advantage of the opportunities to know the geographical position of your clients through geolocation in your email marketing campaigns

Attracting your target audience is an opportunity that is closer within reach than you thought; geolocation in email marketing is essential for creating accurate and personalized campaigns.

Therefore, it is one of the most valuable and interesting statistics when it comes to checking the effectiveness of your email campaigns.

Newsletter Geolocation allows us to know the geographic point of an object, and in the context of email marketing, allows you to have an idea of ​​the geographical position of the devices that receive your email campaigns.

This information comes to you based on the IP addresses of your subscribers that are provided by the ISPS (Internet Service Provider).

Having the geographic reference of your subscribers will allow you to create personalized newsletters that you can adapt according to the location where your emails were opened most.

If you are part of a logistics, transport, real estate or home delivery company, you can offer specific information about specific products or services to a specific region.

For marketing, Newsletter Geolocation is one of the most useful tools for getting close to your customer.

It allows you to locate users who are in the geographical regions where your business maintains a physical presence, connect with them and figure out even more ways to learn the behavior of your ideal client.

Newsletter Geolocation Know the location of your users from Mailpro

From the statistics for email marketing campaigns offered by Mailpro, you will find an interactive map that shows you the Newsletter Geolocation statistic details of each newsletter you send.

To access it, select statistics and click on the campaign, analyze it,

select Newsletter Geolocation statistics and there will be a map with geolocation statistics that will show you a summary with details of:

• Location by country
• Location by city
• Map of the world with the location of emails opened
• List of total email opened by country